Horai & Co.™
Cafe Grade Best Seller

Horai Premium Café

Uji, Kyoto Prefecture, Japan

$12.99 × 1
$12.99
$1.30 / gram
In Stock
Select Size
10g $12.99
30g $18.99
100g $43.99
250g $80.49
a premium latte-grade Uji matcha expertly blended by an Edo-period Uji matcha farm owner. It is crafted from carefully sourced tencha grown within Kyoto and traditionally stone-milled in Uji to preserve color, aroma, and flavor. This matcha features an excellent green hue, pronounced umami, and a slight, intentional astringency that stands up well in milk-based beverages. While ideal for matcha lattes, it can also be enjoyed as usucha by those who prefer a stronger, more robust profile. Well-priced for its quality, it's an excellent choice for cafés, beverage programs, and private-label brands seeking a dependable, budget-friendly premium matcha.
Grown in Uji, Kyoto Prefecture, Japan
Stone-ground using traditional methods
First harvest shade-grown leaves
Ships fresh in airtight packaging
14 reviews

love it for lattes, less for straight

im a latte person 80% of the time and this matcha is basically perfect for that. great color great froth holds up beautifully in oat milk. the times ive tried it as just usucha i feel like its a little more astringent than what i want for a quiet morning cup but thats literally what the description says its built for so cant fault them. if your use case is milk drinks you will love this, if youre trying to replace a ceremonial tin its the wrong product

clean and consistent

whisks clean steams clean holds color. reordered twice

finally the matcha my espresso guy cant hate

ok so my partner is an espresso purist and has been refusing to drink matcha for like 6 years. i make lattes every morning with this stuff and last week he tried mine and hasnt shut up about it since. said it doesnt taste like grass water (his exact words). thats the highest compliment you can get from that man. color is beautiful when you pour the milk in and the froth is actually dense not bubbly. planning to switch to the bigger bag on the next order

plz bigger size

good matcha. only thing id change: please do a 200g option. i go through 100g in like 2 weeks

it works

whisks fast blends smooth no grit at the bottom. works

honestly didnt meet the hype

bought this for my home latte setup after reading all the great reviews on here. honestly i dont get it?? like its fine but im not blown away. umami is there sure but nothing that made me go wow. maybe my expectations were too high from all the tiktoks but to me it tastes similar to the $30 cafe matcha i get from my asian grocery. going back to that. 2 stars because the product technically works it just didnt justify the price for me

changed our whole supply

switched our whole cafe over. we tested for a month before committing and then switched 100% based on customer and staff feedback. consistency bag to bag matters SO much in our operation and this has been rock solid so far. plus honestly the price is a relief after what we were paying the last guy. even in bulk its reasonable. highly rec for other cafe operators on the fence

matcha good shipping slow

ok so first the matcha itself is great. color umami froth all there. docking a star cause shipping took 5 business days for a domestic order which feels long to me in 2026?? i know its probably a carrier issue not theirs directly but worth flagging. once it arrived it was fine sealed tin not dented no damage. gonna keep buying just planning ahead so im not rationing the bottom of the last tin while i wait

holds up in milk

holds its own in dairy. rare for cafe grade

lattes 5/5 usucha 3/5

great in lattes. whisk it straight as usucha and its a little aggressive. but its cafe grade so like. duh. my bad

Guests asked me the brand

Hosted a tasting at my studio last month and used this as the latte base. Four different guests asked me what brand (the bag wasn't out). That kind of unprompted "hey what is this" doesn't happen with commodity matcha. Ordering a second tin tomorrow.

actually tastes like matcha after milk

ok so ive been in cafe bev 6+ years and the NUMBER ONE problem with cafe grade matcha is that it disappears the second you add milk. like your drink becomes green-colored oat milk and nothing more. this one actually has presence. my customers noticed within a week, i had regulars asking if we changed our recipe. nope we just changed our matcha. price is right bags come sealed. no notes

got my husband to compliment a latte

lol ok so i had no idea what the difference between cafe grade and ceremonial was when i bought this. i thought matcha was matcha. turns out cafe grade is built for milk drinks and this thing KILLS in oat lattes. green color when you pour the steamed milk is actually gorgeous, even my husband commented. he drinks lattes every morning and has never once commented on one. anyway. excellent. great price too

survives milk

run a cafe. switched in december. survives milk better than our last 3 suppliers. thats all i care about

About This Matcha

a premium latte-grade Uji matcha expertly blended by an Edo-period Uji matcha farm owner. It is crafted from carefully sourced tencha grown within Kyoto and traditionally stone-milled in Uji to preserve color, aroma, and flavor. This matcha features an excellent green hue, pronounced umami, and a slight, intentional astringency that stands up well in milk-based beverages. While ideal for matcha lattes, it can also be enjoyed as usucha by those who prefer a stronger, more robust profile. Well-priced for its quality, it's an excellent choice for cafés, beverage programs, and private-label brands seeking a dependable, budget-friendly premium matcha.
Origin Uji, Kyoto Prefecture, Japan
Grade Cafe
Harvest First Harvest (Ichibancha)
Organic Conventionally Grown
Processing Stone-ground granite mill
Caffeine ~68mg per serving
Storage Cool, dark, airtight

Traditional

Sift 2g into a warm bowl. Add 70ml water at 175°F. Whisk vigorously with chasen until frothy.

Iced

Whisk 2g with 30ml warm water. Pour over ice and top with cold water or milk of choice.

Latte

Whisk 2g with 30ml water. Add 180ml steamed milk. Sweeten to taste if desired.